{"id":6210,"date":"2022-10-18T12:03:55","date_gmt":"2022-10-18T10:03:55","guid":{"rendered":"https:\/\/www.rapharm.eu\/hr\/?p=6210"},"modified":"2022-10-18T12:08:27","modified_gmt":"2022-10-18T10:08:27","slug":"tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani","status":"publish","type":"post","link":"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/","title":{"rendered":"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani"},"content":{"rendered":"<style type=\"text\/css\"><\/style>\n<p>U posljednjih godina dana bilje\u017ei se porast\noboga\u0107ene hrane i dodataka prehrani koji prvenstveno ciljaju na \u017eensku\npopulaciju s ciljem pobolj\u0161anja ljepote, kao \u0161to je npr. u\u010dinak na kosu, nokte\ni ko\u017eu. Tipi\u010dni predstavnici kori\u0161tenih sastojaka su kolagen, MSM, hijaluronska\nkiselina i drugi.<\/p>\n\n\n\n<p>Ako tvrdnje u smislu npr. pravilnog\nfunkcioniranja ko\u017ee ili za zdravlje ko\u017ee, jasno definirane kao zdravstvene\ntvrdnje koje regulira uskla\u0111eno europsko zakonodavstvo, uz Uredbu 1924\/2006 o\nprehrambenim i zdravstvenim tvrdnjama o hrani, tzv. tvrdnje o ljepoti\nregulirane su samo op\u0107im zakonodavstvom o hrani, kojim je propisano da\nozna\u010davanje svojstava hrane ne smije biti zavaravaju\u0107e za potro\u0161a\u010da, ve\u0107 mora\nbiti jasno, provjereno i lako razumljivo. Tipi\u010dne tvrdnje o ljepoti ko\u017ee su\nsmanjenje bora, zagla\u0111ivanje ko\u017ee, blistava i tonirana ko\u017ea itd.<\/p>\n\n\n\n<p>Naravno, to ne zna\u010di da se tvrdnje o ljepoti\nne mogu koristiti. Naprotiv, njihova je uporaba posve mogu\u0107a ako postoje dobri\ndokazi o njihovoj u\u010dinkovitosti (vjerodostojne studije), a prednost je u tome\n\u0161to kori\u0161tenje tvrdnja ne zahtijeva dugotrajne postupke evaluacije od strane\nEuropske agencije za sigurnost hrane (EFSA) i naknadno odobrenje Europske\nkomisije.<\/p>\n\n\n\n<p>Razlikovanje tvrdnji o ljepoti od tvrdnji o\nzdravlju ponekad mo\u017ee biti vrlo te\u0161ko, jer samo jedna rije\u010d mo\u017ee potpuno\npromijeniti definiciju tvrdnje. Dodatni problem mogu biti razli\u010diti pristupi\nslu\u017ebenih institucija percepciji pojedinih tvrdnja unutar EU.<\/p>\n\n\n\n<p><strong>Trebate li dodatno znanje ili\npomo\u0107 u provjeri sukladnosti sastojaka i drugih svojstava proizvoda prije\nulaska na tr\u017ei\u0161te?<\/strong><\/p>\n\n\n\n<p>Uz pomo\u0107 na\u0161ih <a href=\"https:\/\/www.rapharm.eu\/hr\/savjetovanje-i-usluge\/\">savjetovanja<\/a> u potpunosti Vam mo\u017eemo pomo\u0107i u\ntemeljitim pregledima sukladnosti proizvoda za ulazak na va\u0161e tr\u017ei\u0161te, kao i na\ninozemna tr\u017ei\u0161ta te mogu\u0107nosti legalnog marketinga dodataka prehrani.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U posljednjih godina dana bilje\u017ei se porast oboga\u0107ene hrane i dodataka prehrani koji prvenstveno ciljaju na \u017eensku populaciju s ciljem pobolj\u0161anja ljepote, kao \u0161to je npr. u\u010dinak na kosu, nokte i ko\u017eu. Tipi\u010dni predstavnici kori\u0161tenih sastojaka su kolagen, MSM, hijaluronska kiselina i drugi. Ako tvrdnje u smislu npr. pravilnog funkcioniranja ko\u017ee ili za zdravlje ko\u017ee,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6210","post","type-post","status-publish","format-standard","hentry","category-novice-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani - raPHARM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani - raPHARM\" \/>\n<meta property=\"og:description\" content=\"U posljednjih godina dana bilje\u017ei se porast oboga\u0107ene hrane i dodataka prehrani koji prvenstveno ciljaju na \u017eensku populaciju s ciljem pobolj\u0161anja ljepote, kao \u0161to je npr. u\u010dinak na kosu, nokte i ko\u017eu. Tipi\u010dni predstavnici kori\u0161tenih sastojaka su kolagen, MSM, hijaluronska kiselina i drugi. Ako tvrdnje u smislu npr. pravilnog funkcioniranja ko\u017ee ili za zdravlje ko\u017ee,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/\" \/>\n<meta property=\"og:site_name\" content=\"raPHARM\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T10:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T10:08:27+00:00\" \/>\n<meta name=\"author\" content=\"rapharm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rapharm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/\",\"url\":\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/\",\"name\":\"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani - raPHARM\",\"isPartOf\":{\"@id\":\"https:\/\/www.rapharm.eu\/#website\"},\"datePublished\":\"2022-10-18T10:03:55+00:00\",\"dateModified\":\"2022-10-18T10:08:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.rapharm.eu\/#\/schema\/person\/ba2051c1c51d2328945ac838b3f1d7e1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rapharm.eu\/hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rapharm.eu\/#website\",\"url\":\"https:\/\/www.rapharm.eu\/\",\"name\":\"raPHARM\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rapharm.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rapharm.eu\/#\/schema\/person\/ba2051c1c51d2328945ac838b3f1d7e1\",\"name\":\"rapharm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/www.rapharm.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ea8e299db6979b3c68307fd37c34f245020d4996bcf2ccdeec4bce3350fcc24?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ea8e299db6979b3c68307fd37c34f245020d4996bcf2ccdeec4bce3350fcc24?s=96&d=mm&r=g\",\"caption\":\"rapharm\"},\"url\":\"https:\/\/www.rapharm.eu\/hr\/author\/rapharm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani - raPHARM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rapharm.eu\/hr\/tvrdnje-o-ljepoti-naspram-zdravstvenih-tvrdnji-o-hrani\/","og_locale":"hr_HR","og_type":"article","og_title":"Tvrdnje o ljepoti naspram zdravstvenih tvrdnji o hrani - raPHARM","og_description":"U posljednjih godina dana bilje\u017ei se porast oboga\u0107ene hrane i dodataka prehrani koji prvenstveno ciljaju na \u017eensku populaciju s ciljem pobolj\u0161anja ljepote, kao \u0161to je npr. u\u010dinak na kosu, nokte i ko\u017eu. 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